The Organisation has clearly defined its target market or constituency in terms of the following definition of an emerging farmer:

“In terms of NERPO’s founding constitution, an emergent red meat producer is any person or group of persons who has just come into view from a state of racial and/or gender discrimination and who farms with beef cattle, lamb/mutton sheep, meat goats and/or pigs on extensive or intensive systems, with the main purpose of selling such animals for profit”. The communities targeted are both full-time and part-time emerging red meat producers (as defined above) who are predominantly farming on rural communal farming allotments and those who have privately owned/leased farms.